How to help your customer choose a suitable domain name

See important tips to prevent possible harm to your customer because of misguided choices when registering domain names

Yeah! Td bele?

One thing that should be the concern of Web Designers: guiding their customers in their decisions. And a decision that could be considered simple, but that may not be so much, is the choice of domain for a project. I know some of you might be thinking,

"Exaggeration, David! How is it not simple? Just register the name of the guy's company and that's it."

Endorsement... Blz! Yes, I know it can be simple that if it does not contain the domain already registered and if also the goal of the client is to register the name of your company. But what if those aren't the questions, huh? There, any misguided choice can negatively influence the performance of a project in the future. Understand??

I bet you don't want a future like this for your client's project, do you? So galucho follow these tips Chief of Design about how you can help your customer in choosing a good domain.

In this article you will receive tips on:

The importance of having a registered domain name

We cannot confuse the certain ease in registering a domain with the definitive choice of a name. Not always choosing a name is easy. With so many websites and blogs popping up every day it gets increasingly difficult to choose a suitable name and available for registration.

Not always the domain that your customer intends to register will be related to the name of your company or a product. He may want to create a hotsite for an event that requires a creative and striking name and he can contact you to guide you.

The name may not even exist and through the project briefing it is concluded that the domain can be up to the name that will be used in the logo. Many questions must be considered.

But before we enter once and for all the importance of having a registered domain name, for those who are starting now, and still have no notion that domain follows a basic definition:

"Domain is the primary address by which your visitors will be able to find your project on the internet. It assists in locating and identifying a company, product, people, professionals, blogs, communities, among others on the internet."

It is in a simple way, demonstrated in the address box of your browser (browser) this way;

"" or with other variants, called domain extensions, type; "", "", ""etc.

The domain corresponds to the virtual address of your brand, the address of your space on a server, where it translates into a name that can be disclosed as your web presence.

When you register a domain and it has hosted pages, it can be located anywhere in the world through the browser.

Attention galucho: Do not confuse domain with "hosting".
One thing is one thing, another thing is another thing.

(Take a look at the board below "Don't confuse domain with hosting" and understand the difference).

Nowadays it has become fundamental for a company, liberal professional or anyone who wants to have their project on the web have a registered domain. Even more given that the cost to maintain one is relatively low and brings some beneficial.

Registration is a form of brand protection. Imagine a company, or professional who does not have a registered domain, others will be able to do so and enjoy the benefits of this registration.

Not to mention that this is a waste of opportunities, because when a user identifies with a brand and wants to find it on the internet, he tends to type the name as a possible domain and will end up frustrated if nothing finds.

Not having a registered domain nullify the chances of a site being found this way. And it can be understood as a brand that does not mind keeping in touch with its customers, since today it is essential to have an online presence.

Once you've finished this article, watch the video below and realize the importance of a domain for your project:

How do I choose a relevant domain?

Now and in the next topics I've helped you with important tips on how to proceed to choose the real value domain name for your customers. I will start with aspects that can assist in choosing a name taking into account the business objectives and / or brand.

  • Project objective: The choice of the name of a domain is of fundamental importance for any project and one of the aspects to be considered during the choice are the communication objectives, as they can serve as a reference.

See how, for example, this humble blog you now read. He aims to help, teach techniques for online project construction and web design, and to have you become a leader, an authority, a "Chief" in projects. Note our goal. Therefore the domain name comes against with purpose and this brings good chances of the user being a loyal follower of the blog to know that the content provided has a relationship with the theme of the domain. After all, it's what he's looking for.

You don't want to visit a site whose domain (for example) eager for content on tomatoes and only find articles talking about bricks. Agree?

  • Keywords describing business: Inserting keywords within your domain name can be a great option. Imagine how many users can type these words into search engines? Just think about it.  But never forget to value what the user is looking for. If it comes to your site because of a keyword found in your domain, make sure you provide content that matches your expectations.
  • Brand name: Uma coisa que inicialmente pode não trazer benefício, mas que pode ser uma grande aposta é colocar o nome exato de uma marca, empresa, ou até nome pessoal em um site ou blog. Lógico que grandes marcas do mundo off-line são favorecidas quando entram no mundo digital por serem bastante conhecidas. Mas caso um projeto esteja começando agora seguir este caminho pode trazer ótimos frutos em longo prazo. Lógico que isso vai exigir muito trabalho até consolidar esta marca. In practice we see examples of brands, some even with seemingly meaningless names or apparently unrelated directly to the products it sells, but which are successful cases on the internet. Some were even born of misspellings. Have you ever stopped to think what makes a person put the name of a "Google" site? This case is a success.  So the name of a brand, strange or not, one day can also be successful.

You can also "play" with the brand name to record variations of domains. For example, imagine a fictitious restaurant named "END YOUR HUNGER Restaurant", please register domains. The owner has the possibility to create different domains for this brand. See:

These are just a few examples.

Associating the brand name with the domain is more common, however this is not a dogma.

In the previous example of the restaurant it is notorious that the brand name is very large. And there are cases where we find domain names totally different from the brand. So nothing prevents the owner from embehaving a short domain name without much relation to the tag, such as:

What characteristics should a domain name have to become striking?

First let's make one thing clear: your brand can be associated and have the same domain name, but it will only become something recognized because of the way it relates to your audience, among other factors.

When I say that one domain is striking, I refer to another context. Context where the domain has features that make it easier for people to remember the name. And what would these characteristics be?

Short name: Many online brands are easily remembered, of course massive exposure contributes to this, but surely a short domain name with few syllables or letters helps in memorization and brings great advantages like ease in typing and consequently sharing. Take as an example the portal "Universo Online", which is better known by the acronym UOL .

Easy name to decorate: Of course even with the short name you can make life difficult for the user and this is not your goal. Take the example of the social bookmarking service site Delicious. Before adopting the format of the current url, the site was registered as . legal... Daora, right? But imagine to the user that every time you have to type you will also have to remember where you place the points.
So ease things.

Creative name: As has already been said a domain name can go against project objectives. This way of thinking can make it easier to build a creative name. In a way, humor blogs can accomplish this task well. This is due to the fact that they can convey in a simple funny and creative phrase the purpose of their project. And this may become the domain of the blog. But surely there can be a relationship between the objectives of the project and creativity for the construction of a striking domain independent of the niche.

In conclusion: Always think about your visitors.

Prevent possible typos by the user, avoid names with unusual spelling, complicated names that are difficult to memorize, and too long. Just go for an unusual name when you believe that this is of fundamental importance for the dissemination and consolidation of its brand.

How do I know if the chosen domain is available?

One of the first things a person does when they want to register a domain is perform a search.  This search is to know whether or not a domain is available for registration. It is done through simple search tools found on web server sites.These tools are basically formed by a form field and a button.

But even those who do not want to register can use this tool either to know if a domain is available or even for other tasks. You can use it to get additional information about an existing domain for example. To do this, simply add the desired domain name in the search field, click search, and wait for the result.

See an example of a search tool in the image below:


One important thing to mention is that there are sintactic rules to follow when choosing a name, both for national and international domains. Disobeying these rules makes it impossible to register the domain. Search helps you automatically identify whether your domain name will be approved as many of these rules.

To learn more about the text rules in the block below as soon as you finish this article, blz?

Hey, what's up? Ready to register a domain?

The domain registration process can be done on hosting services such as Hostgator (where this blog is hosted) for both national and international domains. or in bodies such as for national domains or Godaddy for international.

The process consists of a registration that precedes the registration. It is usually a very intuitive procedure and without many secrets.

Concluding this article concludes that choosing a suitable domain name for a project is not as simple as registering. It involves an entire strategy that can bring future benefits to your brand on the internet.

This article brought a number of issues that can be observed during the domain selection process for both your projects and your clients' projects.

Hope it helped in some way.

Take the opportunity to share your experiences with domain names in the comments section.

Good luck with your domains!

See you next time.


Domain extension rules -

Rules -

David Arty

Hi I am David Arty, founder from the blog Chief of Design.
I am from São Paulo, Brazil. I work with design, mainly with web design, since 2009. I try to transform crazy and complex ideas into simple, attractive and functional pieces.