idle designer

Find out why the term design is trivialized and the creative professional is devalued

designerEe everything beautiful?

Today I'm here to talk a little bit about a problem in the Design area. More specifically in the graphic and web segments, which I work. I will talk a little about this banalization, this vulgarization of Design that occurs in our daily lives. It is impressive the lack of a consensus in this respect, the lack of preparation of the “professionals” who work as Designers and also the awkward capacity of various institutions to train qualified professionals.

Here on my blog I always try to bring you solutions to Galucho, but today is the day for you to reflect this problem with me. Let's go?

In this article you will see:

Design became a fad


Design came to meet our need to regulate the environment in which we live. Design has been present in our lives since we were born. We enjoy Design every day, practically every minute. That's why it's not uncommon to hear someone say “Design is a project”, because it has a function, it's not just aesthetic.

The word Design by itself is quite comprehensive. If we look in the dictionary we will find several meanings. But the term also seems to be something “nice to talk about”.

Sometimes when I say that I am a Designer or Web Designer, people say: Hmm, how chic! And I think: Chic where, young man?)

That's why anything becomes Design. There are activities that, in order to create respect and/or that “chic” thing, use the term Design incoherently.

The hairdresser is now a hair designer, the boleira is now a cake designer, among others…

I'm not belittling these professions, on the contrary and without demagoguery, but Design is something else, right Galucho!

This may happen because Design is an area with several branches: graphic, web, product, etc. And I also believe that this is due to the lack of understanding of the term.

Design is an area that cannot separate technical knowledge and human relations. Design is intrinsically about the links between the object and the man.

Another point to be considered is that Design and Art are erroneously diffused at the same cultural level. With that, consuming Design and talking about Design seem to be cult.

Consuming Design, or something that promises or talks about it, is to be cool, to be cult, to be intellectual. And as we all know, we communicate through our purchasing power. Via the products we consume, we communicate and participate in social groups. And everyone wants to be “cult”, don't they?

Profession popularization


Design only started to be seen in Brazil with more property in the 80's. Today we live in a time where never before in the history of this country (or in the world) – as a former President there would say – so much was said about Design.

Companies, whether large or small, started to realize what a good design can produce: how much it can help them to profit more, that it can be a competitive advantage in the market, how important it is to have and ensure a good image, how effective it can be, for your products/services to design something effectively thinking about the customer who will enjoy it, etc.

With this thought gaining strength, everything grew: the demand for workforce for Design, the number of university courses, and also, how to be a “Designer” you don't need a registration or a license (just like a doctor or an architect, for example), the number of people who are not Designers, but who “understand a little bit of photoshop”, starting to work in the area and calling themselves “Designer” (and also some opportunists) has grown a lot.

Thus, everyone becomes “Designer”, “Art director”, among others.
And all of this contributes even more to this harmfulness in our industry and this identity crisis that we see.

We know that there are great Designers who have never set foot in a university, but whoever “steps” should come out better prepared. Of course, in all courses there will always be professionals trained “half-by-mouth”, but it seems that the proportion in the Design area is much higher. It is known that training depends a lot on the student's effort and will, however, the inability of faculties to train professionals with a minimum of preparation is scary.

And yet every year the number of "Designers" that are "dumped" into the market by these institutions only increases.

Another point to be raised is the dispersion and inability existing among students, which is also something really impressive.

Most do it for the sake of it, they're lost there… Most of them won't even work in the area and if they act it will be “that way” or learning what's right in the breed, after years, or being an eternal “graduated mireiro”.

It's okay to be a mike when you're just starting out (I think most of them were once, and I've explained this in other articles).

The problem is to be an eternal micrometer… Or a graduated micrometer.

Designer is latte


Design is essential in a product or service development process that cares for the functional and aesthetic quality.

Even though companies are aware of the importance of Design, it is still considered (except for communication companies, of course) as something that is expendable. There is a certain “design marginalization”. It's as if what we do, anyone can do, at any time, whenever they want. And this is because they (companies) know that Design is important, but they don't know what Design is. Most people think it's just “to give a new look there is something”, to make something “cute”.

This is partly also due to the great lack of preparation of the majority (as I mentioned above) who vulgarize the profession, accepting and submitting to odd things and remunerations.

That's why the Designer lives under the skeptical eyes of companies. Our training and performance live under constant questioning. The lack of regulation of the profession and the integration of Designers is another item that weighs on this marginalization to happen.

For these and others, it is not uncommon for the Designer to feel like the “ugly duckling of the company”.

It's not all bad... It's not the end of the world yet


We know that every new concept takes some time to assimilate. In Brazil, the term Design is quite new and if we join this with the trivialization and indiscriminate use of the term, we will see the reasons for the existence of this confusion around the Design area and the Design professional.

Poor training, vulgarization, and lack of regulation of the profession produce terrible professionals, devaluation of the profession and contribute to people's wrong thinking.

But it's not all bad, calm down Galucho. 😛

You can make a living from Design and be valued. Working with Design is very rewarding and cool. It's a field where you can use creativity to improve people's lives, improve how they interact with their environment or make something more pleasing to their eyes.

And this is amazing!

Of course, there is a lack of regulation, integration and better dissemination in society of what Design is.

But even so it can still be wonderful to work with Design and see the end result working. 🙂

And what do you think about the area? Already acting? Do you disagree with me? You can leave your comment below!!

Strong hug.

Until later.

David Arty

Hi I am David Arty, founder from the blog Chief of Design.
I am from São Paulo, Brazil. I work with design, mainly with web design, since 2009. I try to transform crazy and complex ideas into simple, attractive and functional pieces.